Our Challenges
Corporate Social Responsibility is embedded in our business to add significant value to customers, society and all stakeholders, while seeking a shared value approach.
We create value for a more sustainable world
Our Corporate Social Responsibility strategy translates into 5 challenges. In each of them we develop concrete initiatives that vision their materialization.
Care
Commitment
To contribute to the reduction of the prevalence of chronic diseases in Portugal and to provide them with appropriate treatment and counseling in innovative ways.
Challenges
Focus on Diabetes: 1 million diabetics in Portugal and another 2 million at risk
Act
Commitment
Find innovative ways to meet the growing needs of older people.
Contribute to the rooting of the need for long-term savings among the younger segments.
Challenges
Senior Care: Assistance Solutions
Literacy: Empowering and developing skills
Protect
Commitment
Look for long-term solutions that contribute to environmental sustainability and for Portugal to reach the objective of carbon neutrality in 2050.
Act at the level of prevention and the consequences of serious events.
Challenges
Environment: reducing carbon emissions
Community: protection of people and property