Our Challenges

Corporate Social Responsibility is embedded in our business to add significant value to customers, society and all stakeholders, while seeking a shared value approach.

We create value for a more sustainable world

Our Corporate Social Responsibility strategy translates into 5 challenges. In each of them we develop concrete initiatives that vision their materialization.



To contribute to the reduction of the prevalence of chronic diseases in Portugal and to provide them with appropriate treatment and counseling in innovative ways.


Focus on Diabetes: 1 million diabetics in Portugal and another 2 million at risk



Find innovative ways to meet the growing needs of older people.
Contribute to the rooting of the need for long-term savings among the younger segments.


Senior Care: Assistance Solutions
Literacy: Empowering and developing skills



Look for long-term solutions that contribute to environmental sustainability and for Portugal to reach the objective of carbon neutrality in 2050.
Act at the level of prevention and the consequences of serious events.


Environment: reducing carbon emissions
Community: protection of people and property

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