First phase of the rebranding of the insurer was the renewal of the website

Present in Portuguese life since 1996, Seguro Directo, a brand of the Ageas Portugal Group, is renewing its visual identity. The first phase of this rebranding was a new website, with user-friendly navigation, a strong bet on the user experience and a clearer and closer communication of Customers.

Seguro Directo was the pioneer in the sale of direct insurance, first by telephone, then online, and more recently through a television APP, it intends to continue to be a benchmark in terms of innovation, become the first to sell direct insurance, with a proposal of protection with added value for all your mobility needs, in a simple and passionate way.

Through close service, with a direct and transparent service; monitoring of solutions that meet the different life cycles of the Customer; simplicity in coverage and savings opportunities; and protection, with the certainty that when the Customer is in a difficult moment, Seguro Directo will be there.

The brand thus reinforces its position as an insurance company that is always present for its Customers, who accompanies them, who is attentive and who protects them, through a strong digital presence and with an excellent customer service experience.

The new website, adapted to any device (computer, tablet and smartphone), has a new simulation process, reducing the questionnaire from 27 to 6 questions (if already entered the taxpayer number and vehicle registration) and a simplification of the offer, as is the case of "glass breaking" coverage to provide a better customer experience by making communication clear and clear, and removing doubts as to its application.

According to Eduardo Caria, Director of Seguro Directo, "This was a very challenging project, especially considering its complexity and the areas involved, but in the end the result obtained allows a simplified, clear experience and allows us to continue working so that we can increasingly close to our Customers. This was the first stage of the "new" Seguro Directo, and by 2019 we have planned new features and products, in order to be "simpler than you think".