Médis begins the new year to be recognized as "Escolha do Consumidor" and "Escolha Sénior". The distinctions confirm the bet of the brand in the creation of a close relationship with the Customer and in the adaptation of its proposals to each person, appropriate to each stage of life. In the year that it renewed its visual identity and reinforced its commitment to an innovative concept of personal health service, Médis collects two categories of premiums that assess the level of satisfaction and acceptability of products and services to consumers.

According to Rita Travassos, Médis Marketing Director, "this distinction is the recognition of a teamwork based on a strategy and a positioning, in which people are the main focus. We are where Customers are, where they need them and how they need us. We want to provide a dedicated, close and permanent follow-up on health care, in a continuous bet on the values ​​that the brand assumes and practices: proximity and convenience, quality in service, innovation and competitiveness in the offer. The future is to continue to develop solutions focused on knowledge and proximity to Customers, adapted to their specific needs, providing a service of excellence and deserving the choice of all."

In order to evaluate the brand, tests are carried out with independent consumers, using different techniques according to each category. In the "Escolha Sénior" category, Médis registered higher satisfaction figures on attributes related to service quality, clarity and transparency in information, and credibility and trust in the brand.

For "Escolha do Consumidor", the attributes most valued by the consumer were good value for money, customer support/professional service and variety of specialties.